“Plenty of news organizations dedicate coverage to the NFL, NBA, MLB, NHL and even college sports,
but few offer comprehensive coverage of MLS. Those that do cover soccer often favor powerhouse leagues overseas. ProSoccerUSA
fills that gap, delivering Major League Soccer news like no one else, including complete coverage of the National Women’s Soccer League.”

ProSoccerUSA needed a mark that was classically contemporary to instill authority in the sports sector and appeal to all generations.
Along with Megan Truesdale, Creative Director & Sara Cano, Senior Copywriter we worked collectively to create the logo, brand identity, style guide,
and launch campaign to immerse ProSoccerUSA with passionate fans everywhere.