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CheckItOut

Art installation designed to reach a wide range of book lovers from all ages. It is intended to expand the user interactivity and experience via the hashtag #checkitout, paying tribute to customary library check out cards. The message also evokes the exploratory behavior we discover from books to expand from our learnings. The library check out sculpture and card features sponsored Little Free Library book-sharing-boxes to increase engagement and communal participation amongst Los Angeles Times and Chicago Tribune audiences. This multi-dimensional design approach can be omni-channelled to print, digital and social communication platforms.